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wallace parker

marketing leader and brand strategist

Thank you for taking the time to learn more about me. I am a marketing leader + brand strategist with 15+ years of B2B + B2C experience with a primary focus on increasing ROI, building customer acquisition and retention by building brand equity, and implementing innovative and modern marketing sales tools.

I have managed marketing teams and direct reports for the last 10 years and thoroughly enjoy motivating my team and seeing a collaborative effort to achieve our branding and revenue goals. My leadership style is positive, encouraging, and forward-thinking. I enjoy engaging with others when working to provide solutions.

Building brand equity and a cohesive brand experience whether digitally, in-person, or through print, is one of my biggest areas of expertise. This has been shown through my work with International Market Centers and most recently, The Supply Room. I am also highly skilled in networking and collaborating with other teams including creative, digital, operations, events, pr, sales, and more.

Everything I do is led with purpose, supported by data driven decisions. I work to inspire, and bring creative, thoughtful aesthetics and fresh, innovative ideas to the forefront while still driving results. I am passionate about brand storytelling and seeing the success of a company’s visionary come to life.

for much of my career,

I have led the brand vision and evolution of Atlanta Apparel (InternationalMarket Centers) by creating a unique identity and position in the Marketplace through strategic implementation of marketing campaigns. During my 10 years there, my team and I introduced innovative and impactful print + digital campaigns, constructed new websites, and developed partnerships with leading Industry publications.

These marketing efforts, as well as on-site experiential executions, proved and led to the growth of our Markets by 10%+ in revenue sales, seeing record breaking attendance, as well as pre-pandemic buyer attendance (2013 - 2022). From there, I transferred my extensive marketing knowledge to my current employer, The Supply Room.

currently,

As the Marketing Lead for The Supply Room, the largest independent office + furniture supply wholesale dealer in the Mid-Atlantic, my work is focused on building and executing a unified G2M strategy, for their family of brands and category offerings.

Generating engagement and revenue across three ecommerce sites, through targeted digital campaigns as well as training, and supporting our sales force with the tools to succeed, are current growth initiatives.